experienced graphic designer: a combination of creativity & expertise
art director
Gallant Culture | May 2022 – Present
As the art director, I oversee and implement the overall visual direction for the company and its clients by leading a small team of in-house designers and working closely with our clients' marketing teams to develop and implement effective marketing strategies. This includes developing and maintaining branding strategies, creating engaging and effective multi-media advertising campaigns, as well as managing social media presence. In addition, I am experienced in user experience/user interface design and website optimization to ensure high-quality performance and user engagement. My role as art director involves not only designing assets but also providing creative direction, managing projects, and collaborating with various teams to bring ideas to life.
graphic
designer
Assurant (Formerly American Financial & Automotive Services, Inc.) | May 2019 – May 2022
Under the direction of the creative team, I collaborated on extensive corporate branding projects, designed multi-page brochures, developed training materials, executed cross-platform marketing campaigns, and even created apparel designs.
graphic
designer
American Financial & Automotive Services, Inc. | May 2019 – May 2022
As a graphic designer on the American Financial team, I executed marketing campaigns across print, web, and social media platforms. I conceptualized and designed multi-page brochures and training manuals, and created identity marks and visual branding assets for corporate incentive programs. Additionally, I collaborated with the creative team lead on corporate rebranding initiatives. I showcased time management skills by working on upwards of seven projects simultaneously. All projects were executed using Adobe Illustrator, Adobe Photoshop, and Adobe InDesign to bring creative visions to life.
graphic
designer
Baylor University: Baylor Libraries & ITS | January 2018 – May 2019
As the sole designer within the team, I spearheaded and implemented numerous marketing campaigns conducted annually. Additionally, I contributed to the creation and implementation of a user-friendly navigational system for Moody Library.
Two-time recipient of the ALADN People's Choice Award, recognizing excellence in marketing and design.
freelance design
& illustration
Freelance | 2017 – 2021
While freelancing, I had the opportunity to work on a wide range of projects that allowed me to showcase my skills in branding and identity design. I created identity marks and branding systems for clients that showcased their unique identities and brand values. Throughout the design process, I effectively communicated with clients to understand their vision and provide them with design solutions that exceeded their expectations. I successfully managed multiple projects at once, ensuring each one was completed on time and within the budget. Utilizing the Adobe Creative Suite, I executed projects with precision and creativity and produced high-quality designs that left a lasting impression.
bachelor of fine arts:
specialization in graphic design
Baylor University | 2015 – 2019
I have a background in relevant courses such as Design Principles and Elements, Identity Design, Branding, 2D and 3D Design, and Marketing and Advertising Procedures. These courses provided me with a strong foundation in graphic design and helped me develop key skills and knowledge that I continue to utilize in my creative work. Understanding design principles has allowed me to create visually appealing and effective designs, while courses in branding and marketing have helped me to develop a strategic approach to my projects. Furthermore, my education in 2D and 3D design has given me a diverse skill set that allows me to work across different mediums and platforms.