reimagining the
state of space
A Visual Identity Overhaul for TexSpace
Art Direction | Graphic Design
I had the opportunity to lead a visual re-brand for the non-profit TexSpace, in collaboration with the acting CEO and CMO. While we didn't want to change the logo, we aimed to revamp the rest of the organization's identity. The overarching brief was to push the brand toward a more modern aesthetic while staying true to its space-centric origins. One way this was accomplished was through the gold and silver gradients that were chosen to accompany the color palette. These gradients highlight the various technology-based industries TexSpace aims to collaborate with. Once the visual direction was locked in, we translated our efforts across all mediums, ensuring a cohesive and impactful brand presence. This includes, but not limited to, a website refresh, social media graphics, presentation decks, brochures, and promotional materials.